There have been many traditional companies, which have been overtaken by young enterprises coming from the purely digital side. One of the most prominent is traditional taxi versus services such as Uber and Lyft. Not only price differences facilitate such success. Another reason is the so-called “digital disruption”. New, digital business models and modern customer interfaces, which serve the needs of “digital natives”, have proven to have the potential of overtaking established and traditional companies that miss the opportunity to adapt.